About
We believe brands can shift popular culture to impact true change through activism by building deep relationships with people.
Foundry512 is a full-service advertising agency with a simple framework: deep relationships. Whether it’s growing a brand, changing behavior, or shaping public opinion, deep relationships are the core ingredient in everything we do — between brands and consumers, between us and our clients.
We’re on-site with our clients for every project and event, collaborating hand in hand with internal teams to realize their vision and mold an unforgettable and unignorable experience. And like any deep relationship, we’re alongside our clients with every success, milestone, and obstacle.
We are a foundry producing meaningful conversations and thoughtful contributions that lift people up and grow brands. The sincerity of the experiences we shape, fueled by indelible creativity, establishes a positive connection that generates lasting visibility and demand.
Framework
FIVE ONE TWO.
It’s more than a philosophy or even a methodology. It’s our framework for producing multi-generational relationships, and it’s the fire forging the next era for brands.
The 5-1-2 framework begins with an exploration of the brand’s relationship with people. From the relationship’s strengths to its weaknesses, we treat the personal side of the relationship, the emotional core. We then extract these raw insights and shape the strategy, producing the mold where we’ll add fire to the creative.
We then cast our creative into a mold for at least 5 brand touchpoints, shaping the creative into unforgettable experiences under 1 unified brand vision. These experiences redefine and strengthen the relationship brands have with people, creating the 2 necessary elements for repeatable and scalable lift: brand loyalty and referred demand across personal and professional networks, and from one generation to the next.
Our Process
With all we create, we scale up great experiences to deepen relationships.
With an agile process and integrated team model, we produce creative work and campaigns that capture attention, earn a disproportionate share of the conversation, and lifts brands repeatedly and successfully.
1. Discovery Stage
Business
Here we look to deeply understand your business. How does it relate to consumers? Where in the market does it currently stand, and where do you want it to go?
Brand
We explore the brand to understand where it’s strongest, to clearly see how it lives in the minds and hearts of consumers, and to uncover the best path forward.
Consumer
With a deep dive into the life of the consumer, we paint a mural-sized picture displaying their wants, needs, behaviors, desires, habits, and relationships.
2. Strategy Stage
Vision
It starts with a vision of an outcome, of where we want the brand to be and how we want to shape deep relationships. Through a unified strategic vision, we can propel the brand forward.
Direction
From a vision, we produce plans, structure, and actions. The direction we take is our roadmap for scalable growth and referred demand, realizing the vision in its entirety.
Execution
We apply a certain finesse to the art of strategic execution, laying out our goals with an eye for constant improvement and making the most of every action we take.
3. Media Stage
Planning
Armed with a great message, we navigate the media landscape and analyze the best tactics for delivering the message, from the frontier cutting-edge to the traditional.
Buying
A picture-perfect execution makes all the difference. We procure the media space and times for the creative, aiming and adjusting for maximum engagement at the lowest cost.
Optimize
We continually improve ROAS in real-time through AI-powered optimization. With constant measurement, split testing, and audience feedback, we reach further, spark more conversations, and convert at a higher rate.
4. Creative Stage
Inspiration
Being inspired means cutting loose, throwing out the conventions of today, and creating a vision for tomorrow. Color, style, story — we explore it all to find what works best.
Idea
A single, unified idea holds everything together. Following our research and strategy, we hone the inspiration into a cohesive, scalable idea.
Concept
Ideas stick; concepts thrive. We build on the brand values and product truths to weave together a concept that sparks conversations, creates referred demand, and shapes deep relationships.
5. Production Stage
Content & Media
We apply passionate creativity to the production of all our storytelling assets, including video (commercials, documentaries, feature films), photography (headshots, behind the scenes), 3D animation, illustration, and others.
Design
Through color, style, message, and emotion, we bring the core idea to life. We let the creative speak, visually communicating and translating the story’s essence with powerful imagery.
Development
From the frontend to the backend, stack to network engineering, we scale up development to meet the market at every level, using an agile workflow to tell stories across any content management or experience management platform.
Quality Assurance
The key ingredient to a smooth campaign is confidence. Backed with a three-tier layer of internal QA, we augment in-house teams to create powerful work we can all proudly stand behind.
6. Campaign Stage
Marketing
We know the audience. The product inside-out. The next step is to define the core idea and align the brand to the market, connecting voice, imagery, and audience.
Advertising
When the creative hits the market, we make brands impossible to ignore. We present the brand to your audience, scaling awareness and engagement, and setting exponential growth into motion.
Activation
Today, it’s more than just awareness. It’s the experiences that build deep relationships. At every touchpoint, we manufacture action through brand activations and experiences to remember.
7. Evolution Stage
Brand
When campaigns end, successful brands are lifted. We construct a roadmap for the evolution of the brand to continue building lifelong relationships with consumers.
Consumer
Over time, buying habits change. We reach out to consumers to help the brand evolve, meeting and anticipating consumer needs at every point of their lives.
Business
While the brand expands and evolves to meet consumer needs, we measure and analyze this growth to align with the business objectives, crafting a future-proof plan for years down the road.
Our Culture
Creativity, expression, innovation, and pride.
What defines our culture is endless exploration. Enlivened self-expression. Driven by the belief that what we create connects us together. That’s why we’re a diverse collective of marketers, musicians, photographers, designers, writers, and programmers, with diverse cultural backgrounds bringing new ideas and old traditions, coloring everything we do.
Music
Kendrick Lamar
J. Cole
The Carters
Tobe Nwigwe
Food
Tacos
Pitas
Churrasco
Pizza
Life
6th Street
Travel
Gym
Zilker Park