Empowering Atlantans and making sure they have quick and convenient access to quality healthcare has always been AvitaCare Atlanta’s number one priority.
But even with trillions of dollars a year being spent on healthcare, many individuals are still left without. Sky-high costs and medical avoidance are some of the primary reasons why healthcare is not available across the country, which especially rings true for those who find themselves in underserved and discriminated groups.
Take Georgia for example. Although the Peach State boasts a 36% total population of African American individuals, there’s still an undeniable history of reluctance for medical professionals that prevents many from getting the proper preventative care and treatment they deserve.
And in a large metro area like Atlanta, affordable and convenient access to care is paramount. But with the rapid decline in quality public transportation and car ownership, the unfortunate reality is that for many Atlantans, having a regular care provider is an unattainable luxury.
We brought these challenges to the table as we painted a portrait of how AvitaCare Atlanta was going to reach this target audience, getting them into their clinic. And while we found that there was a wall of social-economic hurdles to climb, what we also found was a community of people who, above all else, had a deep desire to live a long and healthy life to the fullest. All that was needed was someone they could trust.
So, for Foundry512, the vision was simple: bring a human touch to the campaign by building a genuine relationship between patient and healthcare provider. And at the same time, make the AvitaCare brand stand out.
To do that we simply focused on creating a advertising campaign that built deep trust. We built the AvitaCares campaign that brought an incredible initiative and highlighted some of the primary clinic’s dedicated providers. To kick off the campaign, AvitaCare Atlanta held a live virtual event where the people of Atlanta met the providers in a Q&A session, allowing the audience to get to know the real person behind the lab coat.
Creatives involved producing eye-catching advertisements that spotlighted these care providers. The main focus of the campaign was to not only connect the two groups but to do it with providers who matched the vibe and community as the patients, creating an understanding through a shared cultural and ethical background. In doing so, we would develop trust and a way to further encourage more to sign up for better care with AvitaCare Atlanta.
Along with placing our ads on Facebook, Google Search, and Instagram, Foundry512 utilized programmatic ads to take advantage of targeted ad placement. The use of sophisticated technology allowed us to target specific areas of the Atlanta metro area and appear to our audiences at the right place and right time.
we saw an overall boost in new users by 528%
Since the launch of AvitaCares, the results have been exactly as we anticipated and so much more, with boosts to every metric plus new patient sign-ups from 2023 to 2024. The campaign brought in more eyes and ears to AvitaCare Atlanta, increasing engagement by 246%. And thanks to the success of strategized ad placements, we saw an overall boost in new users by 528%.
For the AvitaCares campaign, bridging the gap between the public and medical providers and urging confidence through authentic and transparent methods was the winning formula that helped us bring more people to AvitaCare Atlanta’s quality healthcare services.