Media.
Planning
We help brands achieve the greatest ROAS and ROIs by 1) weaving together budget, channel, and audience and 2) determining what kind of media will have the greatest impact and the best chance to spark conversation.
Targeting
We identify the channels, platforms, viewing habits, and engagement tactics to reach our audience segments or consumer profiles.
Flighting
We help brands plan for the long-term by developing an on/off campaign schedule that optimizes budget and maximizes engagement for select periods of time.
Scheduling
We schedule, plan, and execute ad groups according to brand schedules and timelines.
Buying
We work with media partners to naturally place content and messages on the channels where our audiences spend their time. Our buying strategies are locked in and shaped by past performance.
Programmatic
We eliminate waste and increase engagement and conversions by hyper-targeting consumers with multiple variations based on their behavior and interests.
Automatic & Manual
We manage the ad space with on-platform or in-network bidding.
Direct
Through relationships with channel partners, we acquire priority scheduling and rotation.
Trafficking
We place advertising on targeted sites, maximizing the reach, potential, and engagement of each channel.
Real-time
On an impression-by-impression basis, we place ads on targeted sites, reaching the right audiences at the right time, and engaging each channel continuously.
Optimization
Whether in real-time, monthly, or quarterly, we review the media performance of the creative, placement, our supplies, and the rest of the campaign. We optimize early and take full advantage of every opportunity.
Auditing
We lay the groundwork for success by reviewing current or previous campaigns, including reach, engagement, fraud detection, conversion rates, and other important KPIs.
Monitoring
We monitor in real-time and report on media performance across all channels and platforms through web and mobile dashboards.
Testing
We test the optimized creative and messages, studying their effectiveness before scaling it across all channels and platforms.
Analytics & Reports
We track and measure individual campaign executions and performance across all channels and devices.
Creative
After measuring impact, we optimize the creative to boost engagement.
Placement
We find the right placements to earn impressions and drive performance.
Supplier
We optimize at the publisher level for all placements within a campaign.
Campaign
We produce a full breakdown of company performance and measure it against mission, goals, and objectives.