Research.
Brand
We help brands uncover insights by studying the internal structure, and the scaffolding, of the brand-business junction.
Interviews & Studies
We conduct stakeholder interviews and brand studies to understand the brand’s core components and their origins.
Flow Modeling
We create a graphical representation that shows the flow between information, collaboration, and work among the various departments and roles behind the brand.
Affinity Diagramming
We gather and organize our insights to express the brand’s purpose within each department at the execution level, uniting the brand’s internal team efforts in a singular direction.
Relationship Scoring
We look at the brand relationship from 7 different points collecting quantitative and qualitative data from consumers. Using a numerical value on a 100pt scale, we correlate the strength of the relationship with behavioral change and public opinion shifts.
Consumer
We help brands heuristically understand their consumers on a deeper more personal, and level.
Listening
We listen to the marketplace and social channels to understand what popular culture thinks about the brand and what conversations are driving it.
Persona Building
We help brands create and study representational models to better understand the heuristic behaviors of their audiences.
Journey Mapping
We map the customer journey at every touchpoint. By walking in the audience’s shoes, we help brands discover insight at every step.
Focus Groups & Advisory Boards
We gather both small and large groups from the brand’s audience to directly get thoughts, opinions, and feedback from the consumer’s point-of-view.
Polls / Surveys
We scale the discovery of thoughts, opinions, and feedback to larger audience numbers, rewarding the people who share their truths with us.
Cultural & Demographic Analysis
We utilize behavioral scientists, cultural anthropologists, and psychologists to walk in the audience’s shoes to communicate and engage with them as a member of their community.
Market
We help brands find hidden market opportunities for growth by analyzing the conditions, trends, and competition.
Competitive Analysis
We study market share, SWOTs, the window of opportunity, barriers, and indirect or secondary competitors.
Observation
We observe the market from multiple angles to understand the dynamics influencing buying decisions, barriers to adoption, and untapped opportunities.
Predictive Intelligence
To look beyond the audience’s immediate needs, we study the market to predict, fulfill, and exceed the audience’s subconscious expectations.
Market Survey
We go beyond raw numbers and study the market, conventions, norms, and traditions.
Analytics & Trends
We analyze all data sources, from the server to ad performance, and find unify trends that guide how we shape the strategy.
Experiments & Field Trials
We run field experiments and host ‘trials in the wild’ to create a more accurate picture of the market and its response to different tactics.