Build Your Paradise

Background.

In Houston’s booming suburbs, backyard spaces are more than just outdoor areas, they’re havens for relaxation, connection, and personal style. With rapid growth in affluent areas like Spring and The Woodlands, Creekstone Outdoor Living saw an opportunity to redefine what a backyard paradise could mean. Tasked with positioning Creekstone as the top design-build contractor for detail-obsessed homeowners, we crafted a campaign that brought sun-drenched backyard vacations to life and turned dream concepts into must-have realities.

Challenge.

The greater Houston area was experiencing explosive growth, with new neighborhoods rapidly developing and a sea of competitors vying for attention in the design-build space. Creekstone needed to stand out by scaling awareness and inspiring homeowners to think bigger about their backyards. The challenge was clear: establish Creekstone as the go-to name for custom outdoor living spaces while positioning their services as the must-have addition for new homeowners.

We asked, “What is your backyard paradise?”

To answer this, we transformed the Creekstone brand from the ground up. Guided by the 5-1-2 framework, we redesigned their brand identity, refreshed their website, and developed sales materials that showcased Creekstone’s signature craftsmanship. The website became a digital inspiration gallery featuring an interactive social media feed and virtual backyard experiences, making it a go-to resource for backyard enthusiasts.

The campaign took a digital-first approach, meeting audiences where they sought inspiration. Multi-funnel social campaigns, search advertising, and SEO optimization ensured Creekstone reached key audiences in Houston’s rapidly growing suburbs. To personalize the design-build process, we introduced VR flythroughs of architectural drawings, allowing customers to step into their dream spaces through Oculus Rift renderings.

On the ground, we created a custom book highlighting Creekstone’s stunning projects and a comprehensive product magazine to drive engagement and loyalty. Enhanced branding extended to employee apparel, storefront design, and sales enablement tools, creating a cohesive and upscale identity.

Campaign.

The campaign began with a complete overhaul of the brand from the ground up, designing every element of the Creekstone brand image to get the results they deserved. The 5-1-2 framework was our guiding north star as we developed the brand’s architecture, redesigned their identity, produced new sales materials, and revitalized their website, all using new media to strengthen the brand’s relationship with the backyard enthusiasts.

Then, we reached online audiences where they were looking for inspiration. We established the social presence of the brand and its subsidiaries by executing multi-funnel social campaigns across all of its channels, we generated brand engagement across search, and we utilized the website as a digital inspiration gallery with a real-time social media feed and interactive backyard experiences.

We also created a compelling new touchpoint so that customers could experience their backyard dreams: VR flythroughs of their architectural drawings, rendered in the Oculus Rift.

Results.

The campaign delivered exceptional outcomes:

• Construction contracts increased by 223%, driving unprecedented growth for the brand.
• Individual project price points rose by 17.5%, reflecting Creekstone’s elevated positioning.
• 22.5% of new customers cited the revamped website as a key decision factor, while 7.5% were influenced by the custom book.

Creekstone’s reimagined brand also won recognition, including the prestigious GHBA Prism Award for Best Website. As demand soared, Creekstone achieved twice the planned revenue and capped off the campaign by launching its flagship store, a new chapter inspired by the overwhelming success of the “Build Your Paradise” initiative.

FIVE

To bring the ‘Build Your Paradise’ campaign to life, we captured the essence of Creekstone’s sun-drenched vacation and applied it to the updated brand identity and creative collateral.

We developed a custom book showcasing Creekstone’s signature design-build projects, an insightful and comprehensive magazine featuring the entirety of the product line, and an SEO-optimized eCommerce platform to drive online sales and reach new consumers. The updated brand identity also came with branded apparel for employees, improved sales enablement collateral (flyers, door hangers, brochures), and a beautiful, elegant storefront design.

ONE

The greater Houston area is witnessing an ever-growing population boom with affluent suburbs stretching from Spring to The Woodlands. The unifying strategy behind the campaign was to identify every touchpoint where the brand would most resonate with these newcomers to the area, setting itself up as the premier builder of the customer outdoor paradise.

TWO

Elevating the updated brand identity with a strong digital presence and a fluid eCommerce platform, we helped Creekstone achieve a 223% increase in the number of construction jobs from the previous year, along with a 17.5% higher price point on individual projects.

Furthermore, among these new consumers, 22.5% stated that the revamped website was a key decision factor, while 7.5% stated that the custom book enticed them to choose Creekstone over others.

We developed a custom book showcasing Creekstone’s signature design-build projects, an insightful and comprehensive magazine featuring the entirety of the product line, and an SEO-optimized eCommerce platform to drive online sales and reach new consumers. The updated brand identity also came with branded apparel for employees, improved sales enablement collateral (flyers, door hangers, brochures), and a beautiful, elegant storefront design.