When Jägermeister approached us to help create a nation-wide campaign spanning 125k locations, we looked to the frontier of technology to create a fully interactive, custom AR experience.
In this article for Mobile Marketer, you’ll uncover the basics of our geo-targeted ad campaign. The article describes how we implemented location-based ads sprinkled with a call-to-action that compelled users to engage with spooky spirits in bars, restaurants, and stores across the country.
Finally, you’ll learn about the growing use of AR technology and location-based advertising, two key innovations that mobile platforms are offering to marketers, and how our campaign stands at the forefront of this monumental shift.
Learn more about how Mobile Marketer breaks down the campaign here.