“Release Your Darke Spirit” still winning 3 years later in the Advertising & Marketing / Augmented Reality category at the 8th WE-Awards competition.
The Foundry512 team is proud to announce that their augmented reality campaign for Jägermeister has won the Excellence Award in the Advertising & Marketing / Augmented Reality category at the 8th WE-Awards competition. The award recognizes Foundry512’s ability to represent itself as the best of the Web and highlights the quality of our work, creativity, and execution.
The 8th WE-Awards competition received over 1,200 entries worldwide from 47 US states and 39 countries, including Australia, Canada, Italy, the UK, Slovenia, Switzerland, India, Ireland, and Germany. The judging panel of industry experts evaluated entries based on design, creativity, innovation, functionality, and content criteria. Our “Release Your Darke Spirit” campaign for Jägermeister stood out to the judges for its exceptional quality and effectiveness in achieving its marketing goals.
“Release Your Darke Spirit” was created as an immersive and interactive campaign, taking advantage of augmented reality to create an experience that better engaged Jägermeister’s target audience and customer base. The memorable campaign invited users to release their inner “darke” spirit by scanning a Jägermeister bottle with their smartphone, unlocking a virtual world filled with dark, edgy, and thrilling elements. Users were then able to interact with the virtual world, which included taking pictures and sharing them on social media.
The campaign’s immersive and interactive experience engaged its target audience, demonstrating Foundry512’s ability to leverage technology in creative and impactful ways. As a result, Foundry512 has been selected as the winner of the Excellence Award. We are grateful for the recognition of their hard work and dedication to delivering exceptional results for their clients.
“The only real quality of work is timelessness, and the fact that our AR campaign for Jägermeister is still winning more than 3 years later speaks to the quality of the work, the creativity of the idea, and the level of execution that campaign took. We believe this speaks volumes about our team,” said Aaron Henry, President of Foundry512.
The “Release Your Darke Spirit” campaign for Jägermeister is a testament to our team’s ability to deliver outstanding client results. We are thrilled to receive this recognition and are committed to delivering more exceptional work.
To learn more about the Web Excellence Award and the winning campaign, please visit https://we-awards.com/winner/release-your-darke-spirit/.